0 - 20,000 workers local marketplace launch

Broadstone’s platforms allows security professionals to find and get paid by trustworthy contract and permanent roles that suit them.

Broadstone is a marketplace startup based in Manchester, UK. The company is a platform that brings together trustworthy, reliable security organisations with workers with a reputation for delivering. Broadstone operates on a localised basis, acquiring supply and demand in cities with the aim of achieving liquidity.

With Broadstone, workers don’t have to run the risk of working with someone who won’t pay them, and hiring organisations reduce their risk of no-shows and bad-actors because reputation is built in.

They launched to the public in December 2017, growing usage on their platform and establishing it as a trustworthy brand in the security marketplace has been their aim since.


Industry
RecTech | Security | Marketplace
Objective
Launch Broadstone to the UK's licensed security market
Result
20,000 users 17 months after launch, 5% of the UK's licensed security market.
Wunderkind didn't just help us launch to 20,000 users our first 17 months months - outranking the likes of PayPal and Xero in the App Store - they felt like a core part of our team. They gave us complete clarity and confidence in their process.
Nick Groves - Founder, Broadstone Engage

The Solution

  • We complete an analytics & advertising onboarding - adding all relevant pixels, tracking information and events to give Broadstone the insight they need to scale.
  • Installed Mixpanel - this allows us to see how people are using the product, uncover bottlenecks and communicate with them via email, push notifications & text messsages.
  • Created an automated system that allowed Broadstone to funnel leads into an onboarding workflow that turned desktop traffic into mobile registrations.
  • Supported Broadstone with landing pages and development work as they were finding their initial users.
  • Scaled Broadstone's paid social & Google Ads campaigns

The Result

  • At the time of writing this, 17 months after Broadstone launched, they now have 22,000+ works on their platform
  • Every month, 60% of these workers complete a job search within their application
  • Broadstone is listed in the top 100 business apps in the App Store, beating out big names like PayPal and Xero.
  • Every month they continue to grow their acquisition, engagement & monetization